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Mission and Vision

Brian Mashburn

October 18, 2020

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Mission and Vision

Do you know the mission of the Southwest Church of Christ? If someone asked you, "Why does your church family exist?" Would you know what to say?

I hope you do.

Our mission is based on two statements of Jesus. One is often called "The Great Commission" and is found in Matthew 28:19-20 - "Go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you." The other one is often called "The Great Commandment" and is found in Matthew 22:37-39 - "'Love the Lord your God with all your heart and with all your soul and with all your mind.' This is the first and greatest commandment. And the second is like it: 'Love your neighbor as yourself.'"

See, we get our marching orders from Jesus, so we want to be a Great Commission/Great Commandment church. We say it like this: "We exist to make disciples of Jesus through loving relationships with God and others."

Now, it is not necessary for you to know our mission statement by heart. It is much more important for you to know it in your heart. And live it in your life. This mission does not change. We read it in the Bible, and more specifically, we hear it straight from Jesus.

Our vision, on the other hand, defined as "how we implement the mission" can change. As seasons come and go, and we continue to not just read our Bibles, but read our ever-changing culture, we look for words and strategies that are increasingly relevant to our culture and that help us better accomplish our mission.

For going on ten years, we have used our current logo and vision statement. They have served us well for a season. Our leadership has been working and praying for months, feeling like it is time to refresh our vision "wording" and our "imaging" to better connect with our current culture in a more relevant way in this season.

We are excited to reveal both our new vision statement, and our new logo. We will dive deeper into this around the New Year, but we could not wait to get started.

As an easily excitable person on this kind of stuff, I want to note that in one way, this is no big deal. It is mere words, and superficial images, that we are revealing. It is "just" restating what we already believe and do. But would you join me in seeing it in another way? These words, when taken to heart, can guide us communally into transformation and unified mission work. And these images, if we will live our vision out, can come to symbolize in our city a warm, meaningful, and hope-filled church identity that all people need desperately.

Join me in making these words and images matter. Because otherwise, they won't.

Brian Mashburn

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